CONSULTATIVE SELLING SKILLS PROJECT

Call and Close Reluctance

Two critical skills for salespeople throughout their careers are initiating contact with new prospects and closing on new commitments. Without the ability and the will to develop new business by overcoming barriers to prospecting, none of the other skills of selling, strategizing, and negotiating can be put into play. Likewise, reluctance to close on gaining commitments with both new prospects and existing customers can stall account and profit development indefinitely.

In the fourth and final course of the Consultative Selling Skills Project, Participants will identify personal and other barriers to prospecting calls and closing, and identify specific personal initiatives to overcome or control these behaviors. This workshop will reinforce sales as well as strategy and negotiation sessions, but is mainly intended to deal with motivation, attitude, and other factors that hurt the performance of more experienced salespeople.

Audience: Sales, Marketing, and other staff who have a sales role.

Customizable Format

Duration

Classroom Instruction 1 day
Web-based Distance Learning 30- to 45-minute modules
Workbooks Self-paced instruction
Course Objectives | Topics | Related Materials

Objectives

  • To develop an awareness and understanding of the issues that inhibit prospecting.
  • To define the four fundamental causes of reluctance.
  • How to target the most promising prospects and capitalize on referrals.
  • How to bring creativity to problem solving.
  • How to correct nonproductive habits.

Topics

  • Reducing Call and Close Reluctance
  • The Four Causes of Reluctance
  • Networking and Telephone Prospecting
  • Developing Personal Strategies
  • Developing and Applying Creativity

Related Materials

Programs | Customization